During a board of directors retreat I was facilitating on using Social Media technology we got into some great conversation. This group was embarking on how to best incorporate social media into their current marketing efforts. You and your organization might be debating this same question,
“What if something better than (insert whatever tool you might be thinking of using) comes along?”
The questions need to be more about strategy than tools.
- Decide whether or not to play in the Social Media sandbox.
- Determine your purpose for answering Yes or No.
- Then let’s look at tools to use.
Too often times the conversation shifts to using Facebook, Twitter or LinkedIn without any clear purpose. And then it’s tainted by our personal filters for how we engage – or not – using these tools.
The exercise I did with the board two-fold. The first part was to have them take a flip chart paper and divide it into 2 columns. On the left hand side: How are we communicating to our clients today? The second column: How do they want to be hearing from us? These simple questions led to a productive conversational shift in how to best get the message to your audience.
The second part of the exercise is here. Download the Social Media PDF Exercise
to use with your group.
